Success Story: Amanda Greenbaum and AJA Vineyards

Back in October 2024, we sat down with Amanda Greenbaum of AJA Vineyards to celebrate a huge milestone—the grand opening of Santa Monica’s first and only wine tasting room!

Amanda Greenbaum and her family started making wine as a hobby, but in 2019, they decided to turn their passion into a business. After a long search, our senior associate Carol Marmor helped them secure an amazing spot in Santa Monica—right next to the 3rd Street Promenade.

We love seeing great businesses find the perfect space to grow, and AJA Vineyards is a perfect example! Watch the full video to hear her story and see how AJA Vineyards found its home in Santa Monica!

📍 Enjoy a tasting at: 1417 2nd St C, Santa Monica, CA 90401